Opening A Coffee Shop?
Some suggestions to get you started
It is worth knowing that a lot is possible early on to promote your business, to enable you to create interest and expectation.
For instance it is better not to depend on word-of-mouth marketing alone – it can be slow, and with a brand new business there’s very little for people to chat about. Use this checklist to spread the word that you are opening and eager to have them become visitors.
Make use of the Front of your premises as a Big Display Area
Share Information: put up draft possibilities, details about products, photos from furniture catalogues, and the type of suppliers you will be employing etc. Most people enjoy ‘inside information’ – don’t keep it hidden away inside a cabinet. Cut openings in the window covers for people to easily see what is happening – it’s actually worthwhile using lighting during the night.
Sign-writers can easily create attractive temporary window signs in water paint that to be washed away as soon as you open. This is a repeated technique that many stores use and it can make a big impact.
Put your Web address on the front of the shop: nice and big! People are unlikely to remember a telephone number; however, they will probably recall Cafe-Me.com. Make sure that information can be read simply by drivers as well as pedestrians – many more people usually drive by than those who walk.
Count down the Days: a big hand-written sign gives expectation, and if there is a hold up you’ll be able to constantly change it!
Promote on the web, but well in advance…
Register yourself a Web Name: It is inexpensive with providers – we can help; just give us a call (01506 823402). Make the name short and memorable and as near to your business name as possible.
Prepare an internet site: Certainly, it needs to be geared up before you open, not later on. You can produce a simple one with a weblog or use a site-builder program such as www.wordpress.com. If you wish to be slightly more ambitious then try the excellent software that is available from Serif that can also double up to produce menus, flyers, promotional coupons and all of your other stationery as well. Free versions are available in the Members area of our website.
On your website describe the kind of meals, drink and ambience, opening times and location plus About Us and Contact Us information. Let folks know the reasons that you are starting the business – make it as human as you can. You might be carrying out just what lots of others would love to do – help these folks connect with your dream!
List on Google and Yahoo: with these search engines, your site will start to show up quickly if you take advantage of their Local Listing services.
Set up your Facebook Page: this is like a simple webpage on Facebook, with much of the information that will also be on your website. Invite friends to join, even though you don’t want all of them coming to the shop within the very first few days!
Share Photos of the pre-opening build-up: the easiest way is to snap using your mobile phone and email them to a blog site – Check out the Fast Way to Create a Diary-Blog for a Restaurant or Coffee shop. From there, every new entry can be routinely delivered to your Twitter account.
Add your business to Web Directories: you can find dozens that may be suitable – start with the free entries. Look for Online Restaurant & Cafe Guides:
If you are a Tapside Customer then we can create a simple 3-page website for you. – no cost – we just want you to be successful.
Other Important Strategies
Prepare information to make an impression on possible staff: the sensible ones will take a look online before they arrive for an appointment. The details need to show exactly what you offer them, as well as your overall expectations.
Be sensible regarding your start-up team – eatery openings are usually challenging, and a lot of skilled staff stay away from them. Initially, there is certain to be turnover within the first few months and better staff members will most likely be attracted when the business has settled.
Plan a Leaflet Delivery: its well worth carrying out if you make the offer really appealing and time restricted. A £5 Coupon will be significantly more effective compared to 10% off, or even £10 for a brief period following the first week. Bear in mind the majority of leaflets are usually treated as rubbish mail and not even studied, consequently, the offer and layout need to be really sharp. Have it professionally distributed – the cost is actually quite small.
Sign up with local Business Organisations: locate the appropriate Chamber of Commerce or business group, and also join to make associates. The quality of these organizations may differ, but they’re all prepared to wish you well and will probably be discussing the news along with their buddies.
Manage With care…
Don’t try to be full inside the Very first few days: It is critical not to end up being at full capacity on the initial few days (even although you need the cash), so hold back some places. Your staff, particularly the kitchen, will thank you!
Delay the Opening Party: it raises expectations very high and puts the staff under a lot of pressure. And where do you go from there? Far better would undoubtedly be an informal party or perhaps a special event after your initial month. The purpose of these occasions is to produce on-going support and come back visits – is a big bash the proper way to achieve this?
Wait before marketing in the area Press: first, get open, discover what customers want and after that see what kind of connection the paper will develop along with you. Almost every neighbourhood paper wants advertising in exchange for running a story. Determine if their readership targets your customers – if that’s the case, consider the cost and benefits.
Don’t rush for favours from vendors: You need the best you can get from these people, and before you decide to open, suppliers understand very little about how exactly much trade you may give them. When they know you from an earlier business you are in a significantly more powerful position to ask for help with stock and fit out. In lots of situations, requesting favours so early on means you could have little influence to obtain the best offers. Don’t allow them to support you through promoting their trademarks.